Privacy statement

We rely primarily on demographic and aggregated data from which we cannot directly identify people, and we maintain appropriate limits on access to data about specific individuals where we hold it.

We believe irresponsible stewardship of data, and we are continually striving to improve our own practices and maintain a high standard for our industries.


Lihonor collects personal data from:

Website browsers,mobile and other devices that are measured by our digital and mobile products,or segmented into audiences for online or mobile advertisements.

Visitors to our websites and people who contact us via our websites, via email, or other means.

Public sources—about the public activities of certain public figures.

Publicly available social media posts, for products that measure online reaction to video content,products, and brands.

Our employees,contractors, and business contacts at other companies in the course of conducting our business.


We provide clear notice about what data we collect and how we use it. We offer choices about our data collection at a time and in a context that reflect the sensitivity of the data being collected.


We are continually working to maintain the personal data we collect so that it is complete,accurate, relevant and up to date.


Our processing personal data will be one of the following:

Consent—Where Lihonor bases its processing of personal data on consent, we may seek consent directly from individuals or, where Lihonor acts as a data processor (a service provider to another company), we may rely on consent obtained by the data controller (a third party who typically has a direct relationship with the individual and obtains consent).  

Legitimate Interests—In some cases, we may base the processing of personal data on our legitimate interest in performing market research or other services, because of its benefits in improving the efficiency of our clients and the markets in which they operate. Where we rely on this as our basis for processing, we make sure our activity is appropriately balanced by privacy protections designed to minimize the risks to data subjects.


Following the concept of data minimization, we limit the collection of personal data to the extent possible while still enabling us to derive meaningful and accurate measurements and insights.

When we use direct identifiers, we limit access to such information both internally and externally and implement appropriate data security measures, which are designed to protect individuals’ privacy.

Before we obtain third-party data, we review the third party’s data collection practices and the privacy notices that are made available to individuals to make sure that our use of the data is consistent with the commitments those companies have made to individuals.

When we have removed identifying elements from the data that we collect, we take steps to prevent the data from being re-associated with identifiable data.


We restrict access to and use of personal data to Lihonor associates and service providers with a legitimate business purpose.


We comply with applicable laws regarding the collection of data about children. When we collect personal data from children, we do so with parental consent, which can be withdrawn at any time.


We respect applicable local laws regarding cross-border transfers of and access to personal data.


We do not sell data that directly identifies individuals, and we contractually prohibit our clients from re-identifying individuals from the de-identified data that we provide them (e.g., audience statistics). Furthermore, we contractually prohibit recipients of our data from using it to make decisions regarding credit,insurance, housing, employment or other legal effects on individuals. We contractually require service providers that have access to our data to keep it secure and use it to perform only the services they have been engaged to provide. We will provide data to government and law enforcement entities to the extent required by applicable law, to protect Lihonor’s legal interests and,where needed, to protect the health or safety of others.


If you have any comments or questions regarding this Privacy Statement, please email


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